Being in the Top 5 on page 1 of Google is for many professionals the holy grail of Internet marketing be it in Costa Rica, Europe or anywhere else in the World. William Holeksa, CTO of Internetum answers the question, what do I need to do to get a top ranking on the Google search engine.
Content is King
This phrase has been repeatedly numerous times over the years and it still remains valid. There is no doubt that interesting and meaningful content is now an absolute must-have for every website looking for a higher ranking in search engines. In order to make your site more attractive to Google’s algorithms and attract readers you must add interesting and content related to the keywords you are trying to promote. Adding content on a regular basis is a must do in the world of SEO.
Website Audit
Auditing your website is undervalued tool from which your site can benefit immensely. It allows you to identify why your website is not optimized and working how you would like and helps you identify specific areas for improvement. Thanks to tools like Analyzeo you can observe where users are encountering problems and easily eliminate them.
Website Optimization
SEO rules and google algorithms are constantly changing which forces you to continuously optimize and customize the website to the new requirements of search engines. One example of the changes to increase SEO ranking on Google is the need to have a mobile version of the site that is responsive on various mobile technology. When the requirements change you need to immediately adjust, the quicker the better.
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Another factor that is not as well known that influences the ranking on Google is the security level of the web page. SSL / HTTPS Certificates are designed to encrypt data transmitted between the client and the server.
Fast and concise are other website properties that need to be optimized. Google wants a concise description of the URL meaning the shorter the better and when it comes to your website upload speed the faster the better.
Internal & External Linking
If you are wondering what the #1 factor is for Google ranking the answer is easy…. acquired links, both internal and external. Internal links go from one page on a website to another page on the same domain. They are commonly used on the main page as part of the site navigation.
These type of links are very important for 3 reasons:
- They allow outside users to navigate a website easily.
- They establish an information hierarchy for the website.
- They help distribute ranking power around your website and domain
External links are links from other websites leading to your website, these are becoming less and less easy to obtain. First and foremost you need to create content that is attractive to another website or business. Creation of original articles or graphics that others want to include on their own website is the key to developing external links.
As we discussed above if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website or domain, this is also considered an external link. External links pass ranking power differently than internal links because the search engines consider them as third-party votes.
Metrics to determine the value of external links. Some of these metrics include:
- The trustworthiness of the domain you are linking to.
- The popularity of the page you are linking to
- The relevancy of the content between the source website & the target website
- The anchor text that is used in the link.
- The number of links to the same page on the source website page
- The number of domains that link to the target website page.
- The ownership relationship between the source and target domains.
With all these metrics in place to rank the power of your external links…..make sure you are doing this properly or it can hurt your website ranking.
Social Media
Although this method is often overlooked, links obtained from Facebook and other social media platforms are treated by the Google algorithm, as natural. These links normally have a short life-span, but that does not change the fact each one is given a high value while in play.
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Trust the Experts
In the present day of the Internet, SEO and Google Ranking are an important part of any online marketing campaign for a business. 99.9% of successful businesses in the world today have a strong online presence. For these reasons your SEO and internet marketing should be entrusted to an experienced person or agency. These professionals are responsible for the quality, planning and optimization of SEO campaign. Our Internetum customers emphasized that their business benefited from the SEO campaign and that they saw both an increase in business and lead generation. Specific cases can be found at https://www.internetum.com/en/marketing/ or if you have any additional questions please do not hesitate to contact via Linkedin: uk.linkedin.com/in/williamholeksa.
