Costa Rica has long been known for its biodiversity and stunning natural landscapes, but its strength in agricultural exports has made the country a key player on the global stage. This was further highlighted during the Global Produce and Floral Show 2024, where the Costa Rican Foreign Trade Promotion Agency (PROCOMER) led the country’s participation. The event, held from October 17 to 19 in Atlanta, Georgia, USA, attracted over 21,000 participants from more than 60 countries, offering Costa Rican exporters an opportunity to showcase their products to a wide international audience.
Strengthening Market Presence
The Global Produce and Floral Show is one of the most significant events in the agricultural and floral industries, drawing buyers, suppliers, and industry leaders from around the globe. Costa Rica’s presence at this year’s event was particularly notable, as 18 companies from the country participated to present a variety of products, ranging from fresh produce to tropical flowers and foliage.
“Our participation is key to showcasing Costa Rica’s competitiveness in international markets. It reinforces our diversification strategy and allows us to explore new trends in emerging markets. Costa Rican businesses are increasingly demonstrating their ability to adapt and compete globally, offering high-quality products that meet the demands of sustainability and environmental responsibility,” said Mario Sáenz, PROCOMER’s Export Development Manager.
This year, Costa Rica’s stand at the event, branded under the essential COSTA RICA banner, hosted more than 54 business meetings. The companies presented fresh produce including pineapple, cassava, taro, chayote, and eddoes. Additionally, the country’s vibrant collection of tropical flowers and foliage made a strong impression on attendees, further solidifying its growing reputation as a high-quality supplier in the agricultural sector.
Interactive Experiences and Virtual Reality
Costa Rica’s approach to showcasing its agricultural offerings went beyond just product displays. The PROCOMER team integrated interactive activations to engage attendees and provide an immersive experience of the country’s export potential. Tastings of Costa Rican dishes made with local products, along with samplings of Costa Rican coffee, gave visitors a tangible sense of the country’s rich culinary and agricultural traditions.
In a forward-thinking move, Costa Rica also utilized virtual reality (VR) technology as part of its presentation. Through the Descubre program, attendees were able to explore Costa Rica’s agricultural sectors through VR experiences, giving them a virtual tour of the country’s farming practices and export operations. This cutting-edge approach not only captured the interest of event-goers but also demonstrated Costa Rica’s commitment to innovation in promoting its export sectors.
Costa Rica’s Dominance in U.S. Markets
Costa Rica has cemented its leadership in key agricultural categories in the U.S. market, which remains the primary destination for its agricultural exports. According to PROCOMER, Costa Rica is the largest supplier of cassava and the second-largest exporter of fresh-cut lilies to the United States. These achievements underscore the high demand for Costa Rican agricultural products and the country’s ability to compete in one of the most demanding markets in the world.
The cassava market, in particular, has seen impressive growth, with Costa Rica establishing itself as the go-to source for this staple root vegetable. This dominance is a testament to the quality of the product, as well as the efficiency of Costa Rican exporters in meeting the needs of U.S. consumers.
The U.S. market is notoriously tough to break into, given the high regulatory standards and competition from global suppliers. Costa Rica’s sustained leadership in multiple product categories speaks to the strength of its agricultural industry and the effectiveness of its export strategies. With an emphasis on sustainability and innovation, Costa Rican businesses have carved out a competitive edge that continues to grow.
Commitment to Sustainability and Environmental Responsibility
One of the key factors behind Costa Rica’s success in the agricultural export sector is its commitment to sustainability and environmental responsibility. The country has long been a leader in eco-friendly practices, and this reputation has played a crucial role in helping its products stand out in global markets.
International buyers are increasingly looking for products that align with their sustainability goals, and Costa Rica has positioned itself as a reliable partner in this regard. From sustainable farming practices to environmentally conscious production methods, Costa Rican exporters are meeting the growing demand for responsibly sourced products.
This emphasis on sustainability is not just a selling point for Costa Rican companies; it is also a reflection of the country’s broader commitment to environmental conservation. Costa Rica’s dedication to preserving its natural resources has garnered international recognition, and this eco-friendly ethos is woven into its agricultural practices.
Expanding Opportunities Through Strategic Partnerships
Participation in events like the Global Produce and Floral Show is not just about showcasing products—it’s also about building relationships and forming strategic partnerships that will drive future growth. By engaging with international buyers and exploring new trends in the industry, Costa Rican companies are positioning themselves for continued success in global markets.
For many of the participating companies, this event provided an invaluable opportunity to connect with potential buyers and explore new market opportunities. As Costa Rica continues to expand its reach in international markets, these connections will be vital in ensuring the country’s agricultural exports remain competitive and in high demand.
Moreover, the collaboration between PROCOMER and the private sector highlights the importance of a unified approach to promoting Costa Rican products abroad. By working together, government agencies and businesses can more effectively navigate the challenges of global trade and capitalize on emerging opportunities.
Looking Ahead: Future Prospects for Costa Rican Exports
The success of Costa Rica’s participation in the Global Produce and Floral Show is a positive indicator of the country’s potential for continued growth in international markets. As the global demand for high-quality, sustainable products continues to rise, Costa Rica is well-positioned to meet this demand and expand its market share.
With ongoing investments in innovation, technology, and sustainable practices, Costa Rica’s agricultural sector is set to remain a key player in the global market. The country’s proactive approach to adapting to new market trends, coupled with its commitment to environmental stewardship, will ensure that Costa Rican exports continue to thrive in the years to come.
In conclusion, Costa Rica’s participation in the Global Produce and Floral Show 2024 demonstrated the country’s competitiveness in the international agricultural market. Through strategic partnerships, cutting-edge technology, and a focus on sustainability, Costa Rican businesses are proving that they can not only compete but also lead in the global marketplace. As the world continues to look for high-quality, eco-friendly products, Costa Rica is ready to meet the challenge.
