Costa Rica News – We all know Lehmann is books, Glory sells fashion and Scaglietti represents design and quality. These brands have been successful in Costa Rica for over 100 years. What are their secrets?
It is estimated 80 percent of companies created in Costa Rica do not last more than three years. Creating one that offers high quality, great customer service and changes with the times and lasts is impressive. La Gloria, for example, stayed strong through two world wars and a civil war, two fires, bankruptcy and a change in millennium. It’s 116 years and counting.
The lasting companies share some things in common. Their founders have taken on the company as quasi-personal entities. The character and success not only represented the creator but also flexibility. The culture and needs of clientele change over time and successful companies go along with this. Florida Ice went as far as to change its product from ice to beer.
More competition arises as does technology. Lehmann is an example of a store selling books in a digital age. It stayed alive by going digital and expanding to distribute books from Costa Rica to other regions where they are in greater demand.
